Trademark

A Trademark Battle with Oprah Winfrey

Recently, Oprah Winfrey won a 5 year trademark battle over the use of the slogan “own your power.” In 2011, Simone Kelly-Brown, a life coach, sued Ms. Winfrey for using “own your power” on the cover of O, Oprah Winfrey’s magazine, claiming she trademarked the phrase in 1996. In this case, the trademark suit brought by Ms. Kelly-Brown backfired on her as the appellate court held that the mark “own your power” is not distinctive and does not warrant trademark protection.

When you are considering the use of a slogan for your business, it is important to do your homework to make sure that you are not infringing on anyone else’s rights and that you have a distinct trademark. This will avoid the waste of time and thousands of dollars in preparing marketing and advertising materials to then find out that the slogan or trademark you are so keen to use, is not a viable option or that you cannot keep other people from using the same slogan. A trademark attorney can assist with doing the necessary research so that you are apprised of the potential issues, if any, in using a particular slogan or trademark. A trademark attorney can also help you protect your rights in the trademark. The attorneys at Perkins Pershes have over 50 years of combined experience handling trademark matters and can assist you with navigating the waters in your choice of a slogan or trademark for your business and help you protect your trademark rights.

Supreme Court Ruling on First Sale Doctrine provides Business Opportunity

On March 19, 2013, the United States Supreme Court in Kirtsaeng v. John Wiley & Sons, Inc., 568 U.S.____(2013), addressed the question of whether the “first sale” doctrine applies to goods manufactured and sold abroad.  In Kirtsaeng, a student from Thailand studying in the United States asked his friends and family back home in Thailand to purchase foreign edition English-language textbooks in Thai book shops and send them to him in the United States.    The student then sold the books, reimbursed his family and friends, and kept the profit.  The book manufacturer filed suit claiming that the unauthorized importation and resale of the book infringed the manufacturer’s copyright.  The Court held that the first sale doctrine applies to the importation of copies of a copyrighted work lawfully made abroad and found no infringement.

The “first sale” doctrine is an exception to the principle under copyright law that a copyright owner has an exclusive right to distribute copies of a copyrighted work. 17 U.S.C. §106 (3).  The “first sale” doctrine provides that once a copy of a copyrighted work has been lawfully sold (or its ownership otherwise lawfully transferred), the buyer/owner of that copy and subsequent owners are free to dispose of it as they wish.  17 U.S.C. §109 (a).  There is also an importation restriction which provides that importing copyrighted work acquired outside of the United States infringes the copyright owner’s exclusive right to distribute copies of the work.  17 U.S.C. § 602(a)(1).  Prior opinions of the Supreme Court, had not addressed the issue of whether the “first sale” doctrine applies to a product manufactured abroad.  Previously, the Supreme Court had addressed  in Quality King Distributors, Inc. v. L’anza Research Int’l, Inc., 523 U.S. 135 (1998), the situation where the copy, although purchased abroad, was initially manufactured in the United States and, thereafter, sent abroad and sold.  In the Quality King Distributors’ case, the Court held that the First Sale Doctrine applies when the imported goods were originally made in the United States.

As a result of the Kirtsaeng decision, any individual or business may import and sell in the United States lawful, foreign made copies of copyrighted works (for example, books and music) without getting permission from the copyright owner.   Thus, U. S. copyright owners doing business abroad should reevaluate their pricing strategies and seek to protect their geographical markets through contracts.  Pricing strategies are significant in light of potential arbitrage, making a legally imported product less expensive than the same product sold in the United States.  Arbitrage could create a situation where the copyright owner ends up competing for business with the importer of the copyright owner’s product.   Accordingly, the Supreme Court’s ruling in Kirtsaeng creates a business opportunity for importers into the United States of copyrighted products lawfully produced abroad who can sell the products less expensively than the same product manufactured in the United States.

L.A. Perkins is the founder and managing member of L.A. Perkins Law Firm PLLC in Boca Raton, Florida.  L.A. focuses her practice on counseling, litigation and mediation in the areas of trademark and copyright law, employment law, and business disputes.  You can reach L.A. at 561-910-8923 or lperkins@laperkinslaw.com.